You're the Boss Blog: Our Vision: Make Sales to End Sweatshops

There have been a lot of grim stories lately involving the manufacture of clothing.

Over the last few months, there have been factory fires in Bangledesh that have taken the lives of hundreds of men and women who endured depressing sweatshop environments in order to feed their families. These factories were producing products for global brands like Wal-Mart, Disney, and Enyce. And a recent study by Greenpeace International concluded that Calvin Klein, GAP, Zara, Diesel, and other top apparel brands produce clothes that contain high levels of dangerous chemicals.

Does it make sense that these and other brands are allowed to make products that expose people throughout their supply chains — cotton farmers to garment workers to consumers — to cancer-causing and endocrine-disrupting agents that can cause birth defects, learning disorders, and even death? If clothing were food, wouldn’t there be a recall?

In most cases, these brands have little to fear in the way of regulation. What they do fear is a loss of sales – and that is where my start-up, Fashioning Change, hopes to play a role. We have built a marketplace that offers stylish, money-saving, safe, sustainable, and sweatshop-free alternatives. Our goal is to support manufacturers that are doing things right – and to leave the big brands no option but to adopt authentic practices that protect health, the Earth, and human rights. That’s our plan, any way.

When we share that plan with venture capitalists, we are often told, “but shoppers won’t pay more for products that are green or socially responsible.” And we don’t think they should have to. That’s why, in addition to showcasing socially responsible brands, we are using our marketplace to demonstrate that shopping “green” doesn’t have to mean spending more or compromising on style and quality.

To prove our point, we built a feature on our Web site that we call Wear This, Not That (see photo above). Here’s how it works: We look for styles that are trending within mainstream brands, and then we review the Fashioning Change catalog for items that are comparable in price and style. When we find a match, we feature a side-by-side comparison of the Fashioning Change alternative to the mainstream product. Every comparison presents the fashion aesthetics and the price and also highlights the brand’s manufacturing process. Here’s an example, Wear This, Not That: Reuse Jeans vs Guess.

We did an analysis comparing more than 100 products from 27 mainstream brands to the Fashioning Change equivalent, and the data showed that shoppers can save an average of 27 percent with our alternatives. From Black Friday through Cyber Monday, we calculated that shoppers buying through Fashioning Change saved $25,509.84 — the difference between our retail price and what these shoppers would have spent on the mainstream option.

All of this may sound simple but making it happen isn’t easy, especially when you don’t have a huge budget to spend on marketing. To help us connect with each member of our growing audience, we built a targeted e-mail system that reviews shared preferences and site behavior to help us understand what e-mail content is relevant for each person. We use that data to share relevant information with each person who signs up for Fashioning Change. Every day, we work to increase our relevancy to each person so that we can make more sales while reducing pollution and the use of sweatshops.

So far, all of the money we make goes back into building Fashioning Change. My co-founder Kevin and I have forgone salaries until we can get Fashioning Change to profitability (something we look forward to in the near future). In order to live without a salary, I gave up my two-bedroom apartment, sold all of my furniture, and moved into my parent’s guest room. I lived there for more than a year on savings while getting the company started. Now I split time between the Fashioning Change house in Santa Monica and my parent’s house in San Diego. (I also gave up health insurance, which I will discuss in my next post.)

We see fashion as just the beginning for us. We have built a Web platform that will eventually allow us to provide access to authentic, great-looking, money-saving, sustainable, and sweatshop-free alternatives to almost everything that goes on (or in) our bodies, in our homes, or into our communities: clothes, food, detergents, cars, bedding, toothpaste, etc. While we could start adding all different types of products, I believe our success will lie in attacking one vertical at a time. We will see how quickly our vision gains momentum.

Some of the older investors we meet seem skeptical that we can create this mix of business and ethics. We’re looking forward to proving them wrong.

Questions? Thoughts? Lets connect, talk shop, and build some original and meaningful start-ups in the process. You can leave a comment below, or e-mail me at adriana@fashioningchange.com. You can also find me on Twitter at @adriana_herrera.

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Investigation Finds Suspected Fixing in 680 Soccer Matches

THE HAGUE — Criminal organizations have infiltrated the highest levels of European and international soccer, threatening the very integrity of the sport, global law enforcement officials said on Monday as they unveiled the results of a 19-month investigation that indicated that hundreds of people had been involved in match-fixing.

At least 425 people from more than 15 countries — including club and match officials, and current and former players — are suspected of conspiring in 680 matches on behalf of Asian criminal syndicates that made millions of dollars in profits by betting on the results, they said.

Those matches included qualifying games for both the World Cup and the European Cup, and two Champions League matches, including one in England.

“This is a sad day for European football, and more evidence of the corrupting influence of organized crime,” said Rob Wainwright, the director of Europol, which helped coordinate the investigation among European Union member states, Interpol and non-European nations.

Citing the doping scandal that has undermined public trust and interest in cycling, Mr. Wainwright warned that the problem must be tackled quickly or soccer would lose the trust of the public.

In all, 680 matches have been identified as suspect, officials said, including 300 outside Europe, primarily in Asia, Africa and Latin America.

It was not immediately clear how many of the matches identified were already known to the public or were the result of new discoveries.

Officials declined to identify any of the teams or individuals involved in the investigations, citing the need to guard the confidentiality of police procedures.

The officials, speaking to journalists at Europol headquarters, said that a joint team was created in July 2011 after investigators in several European countries came to realize that there was a major overlap between suspects in separate match-fixing inquiries.

A single criminal group, based in Asia, is behind most of the matches identified in the investigations, Europol and Interpol officials said, and an international arrest warrant has been issued seeking the extradition of the ringleader to Europe to face fraud and bribery charges.

Europol did not publicly identify the ringleader of the gang, but several knowledgeable law enforcement officials later said on the condition of anonymity that it was a Singapore-based man, known as Dan Tan. Mr. Tan has been implicated in match-fixing cases dating back at least to 1999, the officials said.

Asked about the level of international cooperation Europol was getting from other national authorities involved in enforcement of the warrant, Mr. Wainwright said, “I’m satisfied that Interpol is in active dialogue” with the other parties. “It’s important that all international arrest warrants are pursued.”

The officials repeatedly dodged questions from reporters seeking to learn just how many of the suspected match-fixing cases they announced on Monday were new.

German prosecutors, for example, have themselves previously identified dozens of cases and it was not clear how many of those were included in the tally. The country with the most cases identified by Europol was Turkey, with 79. Germany was next with 70, followed by Switzerland, with 41. The agency also reported cases in Belgium, Croatia, Austria, Hungary, Bosnia and Herzegovina, Slovenia and Canada.

To rig the matches, officials said, the criminals operated a sophisticated organization, employing some people to deal with players and referees, others to handle money and place bets, others to carry out money laundering, on up to a strategic command at the top.

Any one match-rigging operation might have involved as many as 50 people in 10 countries, they said.

The actual business of rigging a match typically involves bribing players or a referee, or possibly both, in an effort to deliver a predetermined result. The Asian crime syndicates typically want to achieve a particular margin of victory, rather a precise outcome, officials said.

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The Future of BlackBerry 10 Sales Looks Hazy

Early sales figures from abroad suggest high demand for one of BlackBerry‘s two big comeback phones… in the struggling Canadian company’s strongest market. As the U.S. market remains on standby for sales and even ads, reports from both analysts and suppliers suggest sold-out new models in the United Kingdom, the first and only place the BlackBerry Z10 is available yet. “We believe Carphone Warehouse is seeing widespread sell-outs, while O2, Vodafone, Orange and EE are seeing robust demand,” Jefferies analyst Peter Misek writes. “We estimate sell-in to be at least several hundred thousand units,” he added. It’s not that these sales aren’t deserved — the gadget reviewers loved the touchscreen Z10, for the most part, and the full-keyboard Q10 model that also works with the new BlackBerry 10 OS isn’t on sale anywhere yet. But if any place would like a touchscreen BlackBerry, it would be the UK. Because the British may not have abandoned the smartphone keyboard, but they fell out of love it with a lot more slowly than Americans did  — BlackBerry held on to 12 percent of its market share there last year, compared to the 2 percent in the U.S. Unfortunately for the company formerly known as Research in Motion, the earliest signs suggest the Z10 may not change that lack of enthusiasm in the states.

RELATED: Everything You Need to Know About BlackBerry 10

The lack of stateside BlackBerry enthusiasm starts with American wireless carriers. U.S. customers can’t even buy the Z10 until sometime in March — we’ll be the last country to get it in this initial wave. The delay stems from a Federal Communications Commission approval process that will take weeks. While that might sound like a regulatory technicality, it may also reflect a lack of excitement to get the phone out there. None of the cellphone companies have started taking pre-sale orders, and all but one failed to provide an executive quote playing up the new BlackBerry, as PC Mag’s Sascha Segan pointed out. Sprint won’t even sell the Z10, opting to push out the more traditional Q10 and its signature keyboard when that phone starts to hit carriers in April. 

RELATED: Blackberry’s New OS Met With Resounding ‘Meh’

The Z10 sales delay could work in BlackBerry’s favor in one peculiar way — it should give consumers enough time to forget about the very weird, very desperate product unveiling. Still, two months is also enough time for initial hype to wear off, as other, newer phones get more and more attention — the much anticipated Samsung Galaxy SIV will supposedly come out around March as well. To keep Americans excited, BlackBerry has spent hundreds of millions on an ad campaign in the U.S., reports The Wall Street Journal. But the company’s new Super Bowl ad, which focused on all the things the new BlackBerry can’t do, has techies baffled:

RELATED: Look How Desperate the BlackBerry 10 Unveiling Event Actually Was

RELATED: RIM Says Sorry to Customers with Free Apps

“It’s just hard to see how you can introduce a new product without covering a single feature,” wrote The Verge’s T.C. Sotteck of the new spot. Lucky for BlackBerry, the ad was a one-time Super Sunday move. Its “Keep Moving” campaign, which focuses on what the phone can do, will debut today. The 60-second preview sampled over at The Verge sounds like it does a better job selling Z10′s features. “[The ad] featured a side-scrolling view of people moving through different variations on work and play: a nod to the company’s enterprise-focused heritage,” Sottech writes.

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Ravens edge 49ers 34-31 in electric Super Bowl

NEW ORLEANS (AP) — For a Super Bowl with so many story lines, this game came up with quite a twist.

Try a blackout that turned a blowout into a shootout — capped by a brilliant defensive stand.

The Baltimore Ravens survived a frenzied comeback by the San Francisco 49ers following a 34-minute delay in the third quarter for a power outage Sunday night, winning their second championship 34-31. Super Bowl MVP Joe Flacco threw three first-half touchdown passes, Jacoby Jones ran back the second-half kickoff a record 108 yards for a score, and star linebacker Ray Lewis' last play fittingly was part of a defensive effort that saved the victory.

"To me, that was one of the most amazing goal-line stands I've ever been a part of in my career," said Lewis, who announced a month ago he would retire when the Ravens were done playing.

They are done now, with another Vince Lombardi Trophy headed for the display case.

"What better way to do it," Lewis said, "than on the Super Bowl stage?"

That stage already was loaded with plots:

—The coaching Harbaughs sibling rivalry, won by older brother John, who said the postgame greeting with Jim was "painful."

—Flacco's emergence as a top-level quarterback, and his impending free agency.

—Colin Kaepernick's rapid rise in the last two months as 49ers QB.

—The big game's return to the Big Easy for the first time in 11 years, and the first time since Hurricane Katrina ravaged the city in 2005.

—Lewis' self-proclaimed "last ride."

But when the Superdome lost power, well, that wasn't in anyone's scenario.

Flacco and the Ravens (14-6) were turning the game into a rout, leading 28-6 when, without even a flicker of warning, several banks of lights and the scoreboards went dark. Players from both sides stretched and chatted with each other in as bizarre a scene as any Super Bowl has witnessed.

"The bad part was we started talking about it," said safety Ed Reed, who had the game's only interception. "That was mentioned. It was like they were trying to kill our momentum."

After power was restored, the 49ers began playing lights out.

San Francisco (13-5-1), in search of its sixth Lombardi Trophy in as many tries, got back in the game almost immediately.

Michael Crabtree's 31-yard touchdown reception, on which he broke two tackles, made it 28-13. A few minutes later, Frank Gore's 6-yard run followed a 32-yard punt return by Ted Ginn Jr., and the 49ers were within eight.

Ray Rice's fumble at his 24 led to David Akers' 34-yard field goal, but Baltimore woke up for a long drive leading to rookie Justin Tucker's 19-yard field goal.

San Francisco wasn't done challenging, though, and Kaepernick's 15-yard TD run, the longest for a quarterback in a Super Bowl, made it 31-29. A 2-point conversion pass failed when the Ravens blitzed.

Tucker added a 38-yarder with 4:19 remaining, setting up the frantic finish.

Kaepernick couldn't get the 49ers into the end zone on the final three plays. The last was a pass into the right corner of the end zone to Crabtree that involved some incidental bumping. Jim Harbaugh insisted a flag should have been thrown.

"There's no question in my mind that there was a pass interference and then a hold," Jim Harbaugh said.

Ravens punter Sam Koch took a safety for the final score with 4 seconds left. Koch's free kick was returned by Ginn to midfield as time ran out.

"How could it be any other way? It's never pretty. It's never perfect. But it's us," John Harbaugh said of his Ravens. "It was us today."

Barely.

"Yeah, I think that last drive when we got the ball and had time to go down and score a touchdown," Kaepernick said, "we thought it was our game."

But the championship is Baltimore's.

As for the foul-up at America's biggest sporting event, officials revealed that an "abnormality" in the power system triggered an automatic shutdown, forcing backup systems to kick in. But no one was sure what caused the initial problem.

Everything changed after that until Lewis and Co. shut it down. But there were plenty of white-knuckle moments and the Ravens had to make four stops inside their 7 at the end.

"I think it speaks to our resolve, speaks to our determination, speaks to our mental toughness," John Harbaugh said. "That is what wins and loses games."

At 4 hours, 14 minutes, it was the longest Super Bowl ever.

Flacco's arrival as a championship quarterback — he had 11 postseason TD passes, tying a league mark, and no interceptions — coincides with Lewis' retirement. The win capped a sensational four games since Lewis announced he was leaving the game after 17 Hall of Fame-caliber years.

The Ravens will become Flacco's team now, provided he reaches agreement on a new contract.

Flacco's three TD passes in the opening half tied a Super Bowl record. They covered 13 yards to Anquan Boldin, 1 to Dennis Pitta and 56 to Jones.

That start boosted him to the MVP award.

"They have to give it to one guy and I'm not going to complain that I got it," Flacco said.

John Harbaugh had no complaints about getting that other trophy named after that Green Bay coach. But he struggled to balance it with the disappointment his brother was feeling.

"The meeting with Jim in the middle (of the field for the postgame handshake) was probably the most difficult thing I have ever been associated with in my life," the Ravens coach said.

The wild scoring made this the second championship in the NFL's 80-year title game history in which both teams scored at least 30 points. Pittsburgh's 35-31 win over Dallas in 1979 was the other.

The Ravens stumbled into the playoffs with four defeats in its last five regular-season games as Lewis recovered from a torn right triceps and Flacco struggled. Harbaugh even fired his offensive coordinator in December, a stunning move with the postseason so close.

But that — and every other move Harbaugh, Flacco and the Ravens made since — were right on target.

New Orleans native Jones, one of the stars in a double-overtime playoff win at Denver, seemed to put the game away with his record 108-yard sprint with the second-half kickoff.

Soon after, the lights went out — and when they came back on, the Ravens were almost powerless to slow the 49ers.

Until the final moments.

"The final series of Ray Lewis' career was a goal-line stand," Harbaugh said.

Lewis was sprawled on all fours, face-down on the turf, after the end zone incompletion.

"It's no greater way, as a champ, to go out on your last ride with the men that I went out with, with my teammates," Lewis said. "And you looked around this stadium and Baltimore! Baltimore! We coming home, baby! We did it!"

Jim Harbaugh, the coach who turned around the Niners in the last two years and brought them to their first Super Bowl in 18 years, had seen his team make a similarly stunning comeback in the NFC championship at Atlanta, but couldn't finish it off against Baltimore.

"Our guys battled back to get back in," the 49ers coach said. "I thought we battled right to the brink of winning."

The 49ers couldn't have been sloppier in the first half, damaging their chances with penalties — including one on their first play that negated a 20-yard gain — poor tackling and turnovers. Rookie LaMichael James fumbled at the Baltimore 25 to ruin an impressive drive, and the Ravens converted that with Flacco's 1-yard pass to Pitta for a 14-3 lead.

On San Francisco's next offensive play, Kaepernick threw behind Randy Moss and always dependable Reed picked it off. A huge scuffle followed that brought both Harbaughs onto the field and saw both sides penalized 15 yards for unnecessary roughness.

Reed, also a New Orleans native, tied the NFL record for postseason picks with his ninth.

Baltimore didn't pounce on that mistake for points. Instead, Tucker's fake field goal run on fourth-and-9 came up a yard short when Chris Culliver slammed him out of bounds.

The Ravens simply shrugged, forced a three-and-out, and then unleashed Jones deep. Just as he did to Denver, he flashed past the secondary and caught Flacco's fling. He had to wait for the ball, fell to the ground to grab it, but was untouched by a Niner. Up he sprang, cutting left and using his speed to outrun two defenders to the end zone.

Desperate for some points, the 49ers completed four passes and got a 15-yard roughing penalty against Haloti Ngata, who later left with a knee injury. But again they couldn't cross the goal line, Paul Kruger got his second sack of the half on third down, forcing a second field goal by Akers, from 27 yards.

When Jones began the second half by sprinting up the middle virtually untouched — he is the second player with two TDs of 50 yards or more in a Super Bowl, tying Washington's Ricky Sanders in 1988 — the rout was on.

Then it wasn't.

"Everybody had their hand on this game," 49ers All-Pro linebacker Patrick Willis said. "We point the fingers at nobody. We win together and we lose together, and today we lost it."

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The New Old Age Blog: Therapy Plateau No Longer Ends Coverage

Ellen Gorman, 72, a New York psychotherapist, can’t walk very far and gets around the city mainly by taxi, “which is really expensive,” she said. Twice since 2008 her physical therapy was discontinued because she wasn’t progressing. But after a knee replacement last year, she is getting physical therapy again, exercising with her therapist and building up her endurance by walking in the hallway of her Manhattan apartment building.

“Before this, I was getting weaker and weaker, and I just kept caving in,” she said.

Because of an action by Congress and a recent court settlement, Medicare probably won’t cut off Ms. Gorman’s physical therapy again should her progress level off — as long as her doctor says it is medically necessary.

Congress continued for another year a little-known process that allows exceptions to what Medicare pays for physical, occupational and speech therapy. The Medicare limits before the exceptions are $1,900 for physical and speech therapy this year, and $1,900 for occupational therapy.

In addition, the settlement of a class-action lawsuit last month now means that Medicare is prohibited from denying patients coverage for skilled nursing care, home health services or outpatient therapy because they had reached a “plateau,” and their conditions were not improving. That will allow people with Medicare who have chronic health problems and disabilities to get the therapy and other skilled care that they need for as long as they need it, if they meet other coverage criteria.

The settlement is expected to affect thousands, and possibly millions, of Medicare beneficiaries with chronic health problems like Parkinson’s or Alzheimer’s disease, stroke, multiple sclerosis and spinal cord injuries. It could also help families, as well as the overburdened Medicare budget, delay costly nursing home care by enabling seniors to live longer in their own homes.

“Under this settlement, Medicare policy will be clarified to ensure that claims from providers are reimbursed consistently and appropriately and not denied solely based on a rule-of-thumb determination that a beneficiary’s condition is not improving,” said Fabien Levy, a spokesman for the U. S. Department of Health and Human Services, which includes the Medicare program.

The lawsuit was filed by the Center for Medicare Advocacy and Vermont Legal Aid on behalf of four Medicare patients and five national organizations, including the National Multiple Sclerosis Society, Parkinson’s Action Network and the Alzheimer’s Association. A tentative settlement had been reached in October and on Jan. 24 a federal judge in Vermont approved the deal.

For seniors getting skilled services at home under a doctor’s order, the settlement means Medicare’s home health coverage has no time limit, Margaret Murphy told lawyers attending the annual meeting of the National Academy of Elder Law Attorneys in Washington, D. C., shortly after the then-tentative settlement was announced.

The coverage “can go on for years and years, if your doctor orders it,” said Ms. Murphy, the center’s associate director, who added that patients must be homebound (though not bedbound) and need intermittent care — every couple of days or weeks – that can only be provided by a physical therapist, nurse or other trained health care professional. When physical therapy is provided as part of Medicare’s home health benefit, the therapy dollar limits may not apply.

The settlement ensures that nursing home residents will also get coverage for skilled care regardless of improvement, but does not change the duration, which is still limited to up to 100 days per “benefit period.” That begins when a patient is admitted as an inpatient to a hospital or a nursing home for skilled care and ends after 60 days without skilled care. The agreement preserves the requirement that they must also have spent at least three days as inpatients in a hospital.

Federal officials say the settlement is not a change in Medicare coverage rules, but that statement may surprise many beneficiaries and providers.

“If someone isn’t making progress, I say, ‘Listen, I’m sorry but Medicare’s not going to cover this so you can come in for a few more sessions but then I have to let you go,’ ” said Greg Babiec, a physical therapist and one of the owners of Evolve, a private therapy practice with offices in Manhattan and Brooklyn. He had not heard about the settlement.

Beneficiaries also often lose Medicare coverage for outpatient therapy because they hit the payment limit. But under the exceptions process Congress continued for another year, the health care provider can put an additional code on the claim that indicates further treatment above the $1,900 limit is medically necessary. When treatment costs reach $3,700, the provider can submit medical documentation to support a request for another exception to cover 20 more sessions. (A Medicare fact sheet provides some additional details, but has not been updated for 2013.)

In 2011, nearly five million seniors received therapy services at a cost of $5.7 billion, and about one out of every four received an exception to the then-$1,870 limit, according to the Medicare Payment Advisory Commission, an independent government agency that advises Congress.

Just a few hours before the settlement was approved, Rachel DeGolia learned that her 87-year-old father in Chicago was going to have to stop therapy because he stopped showing improvement — again.

“Every time he stops going to physical therapy, he starts to backslide in terms of his balance, his strength and his mobility,” said Ms. DeGolia, executive director of the Universal Health Care Action Network, a national advocacy group in Cleveland. His physical therapist did not know Medicare will cover therapy to prevent her father’s condition from getting worse.

Under the settlement, Medicare officials have until next January to straighten things out by notifying health care providers. Beneficiaries are not among those to be contacted, and so far the federal officials have not issued a formal statement on the settlement.

But patients don’t have to wait for their provider to get the official word, said Judith Stein, the lead attorney for the plaintiffs and executive director of the Center for Medicare Advocacy. “This isn’t a clandestine settlement,” she said.

The center’s Web site offers free “self-help” packets explaining how to challenge a denial of coverage that is based on the lack of improvement. Ms. Stein also advises beneficiaries to show a copy of the settlement — also available from the Web site — to your health care provider at your next physical therapy appointment if you are concerned about losing Medicare coverage. (If you follow this advice, let us know what happens.)

The Web site also explains how beneficiaries can request a review of their case if they received skilled nursing or therapy services in a skilled nursing facility, at home or as outpatients and were denied Medicare coverage because of a lack of progress after Jan. 18, 2011, when the lawsuit was filed.

Dean Lerner relied on the settlement last month to ensure that his brother-in-law would continue to receive Medicare physical therapy coverage.

“My brother-in-law in St. Louis suffers from Parkinson’s disease, and has for many years, and my sister is having a devil of a time helping him as his disease progresses,” said Mr. Lerner, a retired lawyer and state health official in Des Moines, who is also a Medicaid consultant.

A physical therapist teaches his brother-in-law to stand, turn and use a walker and maintain what little strength he still has. But because his condition hasn’t improved, the therapist said Medicare would not pay for additional sessions.

“But for my being an attorney, the outcome may well have been very different, and that shouldn’t be,” he said. “Why should you have to fight?”

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Thomas Tull of Legendary Entertainment Faces a Critical Juncture

LOS ANGELES — During the baseball strike of 1995, Thomas Tull, then a 24-year-old laundromat owner, was audacious enough to turn up at a training camp for the Atlanta Braves. They looked at his swing and sent him home.

No matter. Mr. Tull swatted through the entrepreneurial minor leagues, from laundries to tax prep centers to dot-com start-ups, and into Hollywood.

His aggressiveness and aw-shucks charm made him one of the most successful walk-on players in movie history. “The Dark Knight,” “300,” “The Hangover” and “Clash of the Titans” were all made with backing from his company, Legendary Entertainment, a Warner Brothers affiliate, which picked up more than $700 million in new financing last year.

But the coming months will tell if Mr. Tull really is the latest outsider to win an insider’s game.

Legendary is a supplier of six major releases by Warner from March to August, giving it an unusually large portion of the blockbuster season. If they are successful, Mr. Tull, 42, may come to be viewed as a budding Steve Ross, who used the resources of Kinney National Services, which operated parking lots, to build Time Warner: Legendary’s goal is to continue to grow. But failure could tip Legendary in the direction of the original DreamWorks SKG. That company, backed by Paul Allen, the Microsoft co-founder, started big and fizzled.

Already, some thorny problems have surfaced. Last month, Mr. Tull became embroiled in two lawsuits over an expensive “Godzilla” remake that is supposed to begin production shortly. Legendary’s forays into China as well as television and comic book publishing have failed or had a shaky start.

The Warner-Legendary relationship oscillates between cool and frosty, with Mr. Tull at times telling cohorts that he is taken for granted and various studio executives vexed by his success and efforts to be seen as a creative force and not just a writer of checks.

Mr. Tull, who declined to comment, is betting hundreds of millions of dollars on his next films. Sequels to “The Hangover” and “300” are almost guaranteed hits. But others are substantial risks. “Jack the Giant Killer,” an embellishment of “Jack and the Beanstalk,” comes on the heels of several fairy tale adaptations that disappointed at the box office.

“Man of Steel” is an expensive attempt to revive a well-worn Superman franchise. The less costly “42” is something Legendary once said it would never make — a drama, in this case the life story of Jackie Robinson.

The biggest gamble is “Pacific Rim.” Directed by Guillermo del Toro, it is a $150 million movie, set to open July 12, about human-piloted robots and alien monsters. Legendary is breaking its pattern of equal partnership with Warner by shouldering 75 percent of the cost, and is hoping the film will jump-start a merchandise business. Mr. Tull is also counting on “Pacific Rim” to convince skeptical industry peers that he has the creative acumen to generate a critical smash without Warner to lean on.

(Mr. del Toro is already a convert. “With Thomas,” he said in a phone interview, “the reactions are the same reactions you would get from another filmmaker.”)

Soon, Legendary must make a crucial decision about its future. Mr. Tull’s deal with Warner expires at the end of this year. So far, no serious talks about a renewal have started, according to both companies, partly because Mr. Tull was waiting for Warner to pick a chief executive to succeed Barry M. Meyer, who is retiring. Kevin Tsujihara was named to the post last Monday.

Warner declined to comment on its relationship with Mr. Tull. The studio would like him to stay, but it would not suffer terribly if he left, according to two high-level executives inside the company who requested anonymity to speak candidly. Warner, for instance, can rely on another financing partner, the newly revitalized Village Roadshow, these people said.

Legendary is equally cool; a person with knowledge of Mr. Tull’s options, who asked for anonymity because he was not authorized to speak publicly, said that Legendary had interest from other studios, mentioning a bond between Mr. Tull and several senior executives at Universal and Comcast.

This high-powered jockeying occurs a long way from the outskirts of Binghamton, N.Y., where Mr. Tull was raised poor by a single mother, a dental hygienist. Even he seems stunned by his rise in Hollywood, complete with a mansion in suburban Calabasas, Calif. — the nouveau riche nesting place of the Kardashians — and a small ownership stake in the Pittsburgh Steelers. (He made a failed bid for the San Diego Padres last summer.)

“If somebody came in and pitched me as a script, I would say it’s too far-fetched,” Mr. Tull said in a 2010 television interview.

He arrived here about a decade ago as a midlevel venture capitalist, working on technology start-ups with the Convex Group, based in Atlanta. He helped hatch an ill-fated plan to create disposable DVDs that would self-destruct in 48 hours, making for return-free rentals.

In 2004, Mr. Tull and William Fay, a friend and producer, decided to buy a film library from which they could produce effects-driven remakes and sequels. They settled on Orion Pictures, owned by Metro-Goldwyn-Mayer. A third partner, Scott Mednick, soon joined.

But Sony and others took MGM’s assets off the market, leaving Mr. Tull stuck on Hollywood’s doorstep.

“Let’s just forget about the library,” Mr. Fay recalls Mr. Tull saying. “Let’s just build a film company around the precepts we’ve developed.”

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IHT Rendezvous: Doctors to Prescribe Self-Help Books, Poetry for Mental Health Ills

LONDON — Doctors in England will soon be prescribing books as well as pills to patients suffering from anxiety and depression.

In a government-endorsed initiative supported by medical associations and librarians, physicians will be sending patients to their local libraries for a range of approved self-help titles targeted at those suffering from mild to moderate mental health problems.

Patients are also being encouraged to turn to what The Bookseller magazine described as “uplifting novels and poetry.”

Extolling the potentially curative powers of literature, the Reading Agency charity quoted research that showed reading reduced stress levels by 67 percent.

The charity, which is a partner in the new Books on Prescription program announced this week, quoted the New England Journal of Medicine as saying reading also cut the risk of dementia by more than a third.

The list of 30 approved self-help titles available on prescription from May includes page-turners like “The Feeling Good Handbook,” “How to Stop Worrying” and “Overcoming Anger and Irritability.”

“There’s growing evidence that shows that self-help reading can help people with certain mental health issues get better,” Miranda McKearney, the Reading Agency’s director said.

The sick often rely on the Internet to search for advice on symptoms and cures that can turn out to be unreliable. Doctors will now be able to write a prescription that gives patients immediate membership to their local library and access to recommended titles.

It is the first so-called bibliotherapy initiative to have received such high-level official backing from health authorities and librarians.

Campaigners for public libraries have applauded the program but worry that not enough is being done to protect the libraries themselves. Last year, 200 libraries were closed and another 300 are reportedly facing closure or being handed over to volunteers this year.

The Reading Agency meanwhile has come up with a core list of Mood-boosting Books designed to promote feeling good.

It includes proven classics such as “The Secret Garden,” by Frances Hodgson Burnett, but also upbeat titles from the likes of Bill Bryson, the best-selling U.S. humorist.

Development of the book prescription idea was paid for by the Arts Council England, which distributes public money to arts projects.

The Reading Agency has applied for funding from the government, which it says spends £14 billion, or $22 billion, a year treating mental health.

So, should sufferers of depression or panic attacks be advised to curl up with a good book? Or is this just a new health fad to find an alternative to costly medication and therapy.

The Reading Project is soliciting suggestions for stress-relieving books at the Twitter hashtag #moodboosting.

If you think there might be something in it, send us your own suggestions for therapeutic reading. And, while you’re at it, let us know any titles that are best avoided when we’re feeling low.

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Can a Robot Clean Your Windows Better Than You Can?

Home robots like the Roomba and the Neato have legions of fans, myself included. They truly make vacuuming a snap. So could a window-washing robot that costs $ 300 do the same – and is it worth the money? The Winbot is coming to market this spring; to find out if it’s worth your hard-earned dollars, I test it out.

How It Works
The Winbot uses suction (in fact, it sounds like a powerful vacuum) to hold itself onto your windows. You plug it in and give it a base charge, but in addition, you run it plugged in to a socket. The internal battery is only there in case the power goes out – so it won’t lose suction while an alarm alerts you to the power outage.

There is a cleaning pad on the front, a squeegee in the center, and a drying pad on the back. You spray cleaning fluid on the front pad; they provide their own brand and strongly advise it over traditional cleaning fluids, which may have ammonia and which they say could damage the Winbot. Once the pads are dirty, you remove them (they affix with Velcro) and toss them in the washing machine.

The Winbot glides along the window, and when it bumps the frame, it turns itself around and edges up the window to eventually go back in the other direction, systematically cleaning in a series of horizontal lines. The higher end model also works on frameless surfaces like mirrors.

[Related: Stupid or Genius: Ten Craziest New Gadgets]

But How Well Does It Clean?
The Winbot did a good job cleaning the inside of my living room windows. It easily handled my kids fingerprints, spots, and general dirt. Outside it did an equally good job, but I did notice later that on a 5’ X 6’ window, it left two horizontal streaks the width of the window. The company says we probably had too much cleaning solution on the pad. They also suggested using the remote control to go back over any streaks and manually clear them. Overall, my hard-to-reach windows were cleaner than they’ve been in years.

For really serious dirty build-up on exterior windows, the company suggests giving a preliminary spray down or wash with a rag, letting it dry and then using the Winbot; the small pads can only handle so much dirt.

Is It Worth the Money?
$ 300 gets you the base model (which we tested), and $ 400 gets one that also works on frameless windows and mirrors, and has an extra extension cord for high windows.

For ordinary interior window washing, I’m not sold. It isn’t like a robotic vacuum cleaner where you set it and forget it. You have to spray the pads, place the device on each window, and then detach it to move it to the next window. You have to wash the pads and sometimes follow behind it to get rid of a streak here or there. But for really big and hard-to-reach windows, the Winbot made a lot of sense. It did a better job than I would have done on a ladder. And if I regularly had to pay someone to reach those high windows, the Winbot would pay for itself very quickly.

[Related: Worst Ways to Clean Your TV]

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Goodell: 'Absolutely' would let son play football

NEW ORLEANS (AP) — NFL Commissioner Roger Goodell says he "absolutely" would want his own child to play football.

After President Barack Obama said he'd "have to think long and hard" about allowing a son to take part in the sport, Goodell was asked the same question hours before Sunday's Super Bowl during an interview on CBS's "Face the Nation."

Like the president, Goodell has two daughters. The commissioner deflected the question about allowing a son to play football by noting the high incidence of concussions in girls soccer.

Goodell declined to confirm that there is a proven connection between the sport and medical problems in retired players. He emphasized that the NFL is funding research to learn more about the risks.

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Concerns About A.D.H.D. Practices and Amphetamine Addiction

Before his addiction, Richard Fee was a popular college class president and aspiring medical student. "You keep giving Adderall to my son, you're going to kill him," said Rick Fee, Richard's father, to one of his son's doctors.

VIRGINIA BEACH — Every morning on her way to work, Kathy Fee holds her breath as she drives past the squat brick building that houses Dominion Psychiatric Associates.

Matt Eich for The New York Times

MENTAL HEALTH CLINIC Dominion Psychiatric Associates in Virginia Beach, where Richard Fee was treated by Dr. Waldo M. Ellison. After observing Richard and hearing his complaints about concentration, Dr. Ellison diagnosed attention deficit hyperactivity disorder and prescribed the stimulant Adderall.

It was there that her son, Richard, visited a doctor and received prescriptions for Adderall, an amphetamine-based medication for attention deficit hyperactivity disorder. It was in the parking lot that she insisted to Richard that he did not have A.D.H.D., not as a child and not now as a 24-year-old college graduate, and that he was getting dangerously addicted to the medication. It was inside the building that her husband, Rick, implored Richard’s doctor to stop prescribing him Adderall, warning, “You’re going to kill him.”

It was where, after becoming violently delusional and spending a week in a psychiatric hospital in 2011, Richard met with his doctor and received prescriptions for 90 more days of Adderall. He hanged himself in his bedroom closet two weeks after they expired.

The story of Richard Fee, an athletic, personable college class president and aspiring medical student, highlights widespread failings in the system through which five million Americans take medication for A.D.H.D., doctors and other experts said.

Medications like Adderall can markedly improve the lives of children and others with the disorder. But the tunnel-like focus the medicines provide has led growing numbers of teenagers and young adults to fake symptoms to obtain steady prescriptions for highly addictive medications that carry serious psychological dangers. These efforts are facilitated by a segment of doctors who skip established diagnostic procedures, renew prescriptions reflexively and spend too little time with patients to accurately monitor side effects.

Richard Fee’s experience included it all. Conversations with friends and family members and a review of detailed medical records depict an intelligent and articulate young man lying to doctor after doctor, physicians issuing hasty diagnoses, and psychiatrists continuing to prescribe medication — even increasing dosages — despite evidence of his growing addiction and psychiatric breakdown.

Very few people who misuse stimulants devolve into psychotic or suicidal addicts. But even one of Richard’s own physicians, Dr. Charles Parker, characterized his case as a virtual textbook for ways that A.D.H.D. practices can fail patients, particularly young adults. “We have a significant travesty being done in this country with how the diagnosis is being made and the meds are being administered,” said Dr. Parker, a psychiatrist in Virginia Beach. “I think it’s an abnegation of trust. The public needs to say this is totally unacceptable and walk out.”

Young adults are by far the fastest-growing segment of people taking A.D.H.D medications. Nearly 14 million monthly prescriptions for the condition were written for Americans ages 20 to 39 in 2011, two and a half times the 5.6 million just four years before, according to the data company I.M.S. Health. While this rise is generally attributed to the maturing of adolescents who have A.D.H.D. into young adults — combined with a greater recognition of adult A.D.H.D. in general — many experts caution that savvy college graduates, freed of parental oversight, can legally and easily obtain stimulant prescriptions from obliging doctors.

“Any step along the way, someone could have helped him — they were just handing out drugs,” said Richard’s father. Emphasizing that he had no intention of bringing legal action against any of the doctors involved, Mr. Fee said: “People have to know that kids are out there getting these drugs and getting addicted to them. And doctors are helping them do it.”

“...when he was in elementary school he fidgeted, daydreamed and got A’s. he has been an A-B student until mid college when he became scattered and he wandered while reading He never had to study. Presently without medication, his mind thinks most of the time, he procrastinated, he multitasks not finishing in a timely manner.”

Dr. Waldo M. Ellison

Richard Fee initial evaluation

Feb. 5, 2010

Richard began acting strangely soon after moving back home in late 2009, his parents said. He stayed up for days at a time, went from gregarious to grumpy and back, and scrawled compulsively in notebooks. His father, while trying to add Richard to his health insurance policy, learned that he was taking Vyvanse for A.D.H.D.

Richard explained to him that he had been having trouble concentrating while studying for medical school entrance exams the previous year and that he had seen a doctor and received a diagnosis. His father reacted with surprise. Richard had never shown any A.D.H.D. symptoms his entire life, from nursery school through high school, when he was awarded a full academic scholarship to Greensboro College in North Carolina. Mr. Fee also expressed concerns about the safety of his son’s taking daily amphetamines for a condition he might not have.

“The doctor wouldn’t give me anything that’s bad for me,” Mr. Fee recalled his son saying that day. “I’m not buying it on the street corner.”

This article has been revised to reflect the following correction:

Correction: February 3, 2013

An earlier version of a quote appearing with the home page presentation of this article misspelled the name of a medication. It is Adderall, not Aderall.

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