DealBook: Alibaba's Founder to Give Up C.E.O. Title, but Will Remain Chairman

After 14 years of building up the Alibaba Group into one of the biggest Internet companies in the world, Jack Ma is taking a step back from the chief executive role of the Chinese e-commerce giant.

But Mr. Ma isn’t leaving entirely; he will hold on to the role of executive chairman, he told DealBook in an interview on Monday. He plans to name his successor when his title change becomes effective on May 10.

He won’t be the only one to hand over some of the company’s reins. Mr. Ma said that most of Alibaba’s leaders “born in the 1960s” will pass their leadership responsibilities to younger colleagues, born in the 1970s and 1980s.

“We believe that they understand the future better than us, and then have a better chance of seizing the future,” he wrote in an e-mail to employees explaining his change in duties.

The shift is the biggest change yet at Alibaba in some time, as it continues to ready itself for the next chapter of its existence. Last week, the company said that it was cleaving itself into 25 smaller divisions — to give managers more flexibility.

And it follows the transformative deal that Alibaba struck with Yahoo last year, in which the Chinese company agreed to buy back about half of the stake in itself held by Yahoo, its American partner. Alibaba had long sought to repurchase the shares to help regain control over its corporate destiny.

For Mr. Ma, the decision to step back from day-to-day management was borne of several reasons. One of them was personal: the job is increasingly tiring.

“I’m 48. I’m no longer young enough to run such a fast-growing business,” Mr. Ma said in the interview. “When I was 35, I was so energetic and fresh-thinking. I had nothing to worry about.”

Come May, Mr. Ma will slide into the role of executive chairman, which he said would let him focus on broad strategic issues, as well as corporate development and social responsibility.

It is a move that the entrepreneur said had been in the works for some time. He has been training “a few candidates” among the younger generation for the chief executive position.

Speculation about who will take over is likely to focus on the heads of Alibaba’s biggest businesses, including Alibaba.com, an online market for small businesses; Taobao, an enormous consumer shopping site; and Alipay, an online payment platform.

Mr. Ma’s early departure will give his replacement time to grow into the role, Mr. Ma said. That could be important when Alibaba finally goes public, sometime down the road. Mr. Ma added that the exact timing or other details of an initial offering haven’t been determined.

Until then, Mr. Ma will remain a powerful figure within the company he founded.

“I will still be very active,” he said. “It is impossible for me to retire.”

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China Allows Media to Report Alarming Air Pollution Crisis

BEIJING — The Chinese state news media on Monday published aggressive reports on what it described as the sickening and dangerous air pollution in Beijing and other parts of northern China, indicating that popular anger over air quality had reached a level where Communist Party propaganda officials felt that they had to allow the officially sanctioned press to address the growing concerns of ordinary citizens.

The across-the-board coverage of Beijing’s brown, soupy air, which has been consistently rated “hazardous” or even worse by foreign and local monitors since last week, was the most open display of coverage on the issue in recent memory. Since 2008, when Beijing made efforts to clean up the city before the Summer Olympics, the air has appeared to degrade in the view of many residents, though the official news media has often avoided addressing the problem.

The wide coverage on Monday appears to be in part a reaction to the conversation that has been unfolding on Chinese microblogs, where residents of northern China have been discussing the pollution nonstop in recent days.

The problem is so serious — the worst air quality since the United States Embassy began recording levels in 2008 — that hospitals reported on Monday a surge in patient admissions for respiratory problems, and Beijing officials ordered government cars off the road to try to curb the pollution, which some people say has been exacerbated by a weather phenomenon, called an inversion, that is trapping dirty particles.

“I’ve never seen such broad Chinese media coverage of air pollution,” said Jeremy Goldkorn, a business consultant in Beijing who tracks the Chinese news media. “From People’s Daily to China Central Television, the story is being covered thoroughly, without trying to put a positive spin on it.”

People’s Daily, the official party mouthpiece, published a front-page signed editorial on Monday under the headline, “Beautiful China Starts With Healthy Breathing.” “The seemingly never-ending haze and fog may blur our vision,” it said, “but makes us see extra clearly the urgency of pollution control and the urgency of the theory of building a socialist ecological civilization, revealed at the 18th Party Congress.”

The 18th Party Congress, a meeting of party elites held in Beijing last November, was part of a once-a-decade leadership transition. In a political report delivered on the first day, Hu Jintao, the president and departing party chief, said China must address environmental problems worsened by rapid development. The inclusion of sections in the report on the need for “ecological progress” could be opening the door for greater dialogue on such issues under the watch of Xi Jinping, the new party chief, and his colleagues on the Politburo Standing Committee.

Even before the congress, the official news media had some latitude to publish critiques of environmental policy and investigate environmental degradation, in contrast to strict limits on what they can say on “core interest” issues like Tibet and Taiwan. Nevertheless, the coverage unfolding now represents a new level of depth in addressing air pollution.

Bill Bishop, the editor of Sinocism, a daily online newsletter about news media coverage of China, wrote on Monday that “Chinese media is all over the story in a remarkably transparent contrast to today’s haze in Beijing.”

Mr. Bishop said: “Clearly it is impossible to pretend that the air is not polluted or that the health risks are not significant, so are the propaganda authorities just recognizing reality in allowing coverage? Or is there something more going on here, as perhaps the new government wants to both demonstrate a commitment to transparency and accountability as well as use this crisis to further the difficult reforms toward a more sustainable development model?”

China Youth Daily, a state-run newspaper, published a scathing signed commentary on Monday under the headline, “Lack of Responsive Actions More Choking Than The Haze and Fog.” The commentary questioned basic economic policies and the China growth model: “This choking, dirty and poisonous air forces the Chinese to rethink the widespread, messy development model.”

Global Times, a newspaper that often defends the party, said in an editorial that the government in the past had erred by releasing pollution information in a “low-key way.” It said: “In the future, the government should publish truthful environmental data to the public. Let society participate in the process of solving the problem.”

On Saturday, when an American Embassy Twitter feed rated the air in central Beijing an astounding 755 on an air quality scale of 0 to 500, China Central Television, the main state network, devoted a big part of its 7 p.m. newscast to the pollution. That night, the Beijing government reported alarming levels of a potentially deadly particulate matter called PM 2.5; in some districts, it exceeded 900 micrograms per cubic meter, on par with some of the worst days of the killer smog in London in the mid-20th century.

Under pressure from the existence of the embassy monitor and growing anger among prominent Chinese Internet users, Chinese officials have been releasing more data on PM 2.5 levels, in a sign of creeping transparency. Beijing began reporting PM 2.5 levels in January 2012. Xinhua, the state-run news agency, announced late last year that the Ministry of Environmental Protection had required 74 cities to start releasing PM 2.5 data. For years, Chinese officials had been trying to limit public information to data on PM 10 or other pollutants that are generally considered less deadly than PM 2.5, which is invisible and can lodge deep in the lungs.

“Last year, Chinese media began to report with regularity on air pollution, especially in Beijing and concerning PM 2.5 in particular,” Mr. Goldkorn said. “But the apocalyptic skies above the capital this last weekend seemed to have encouraged an even greater enthusiasm for reporting this story.”

Mia Le contributed research.

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RIM says 15,000 BlackBerry 10 apps submitted in under two days

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Title games feature Ravens-Pats, 49ers-Falcons

One game is a rematch. The other might feel like one — at least to one of the teams.

For the second straight year in the AFC, the New England Patriots will host the Baltimore Ravens with a trip to the Super Bowl on the line.

In the NFC, it will be San Francisco traveling to Atlanta, with the Falcons defense trying to stop a versatile, running quarterback for the second straight week.

"Russell Wilson and Colin Kaepernick are mobile quarterbacks who throw the ball at extremely accurate levels," Falcons safety Thomas DeCoud said. "We can use this game as a cheat sheet to prepare for next week."

On Sunday, the Falcons barely got past Wilson and the Seattle Seahawks, who overcame a 20-point deficit to take a one-point lead, but gave it up after Matt Ryan drove Atlanta into field goal range and Matt Bryant made a 49-yard kick with 8 seconds left.

Atlanta is the only team not making a repeat appearance in the NFL's final four. Last year, it was the Giants playing, and beating, the 49ers for the NFC title.

On Saturday, Kaepernick passed for 263 yards and rushed for 181 — a playoff record for a quarterback — to defeat Green Bay 45-31.

"We're one step closer to where we want to be," said Kaepernick. San Francisco hasn't been to the Super Bowl since 1995, when Steve Young led the 49ers to their fifth Lombardi Trophy.

Though the Niners must travel cross country for the game, they opened as 3-point favorites in a meeting of teams that played twice a year until 2003, when Atlanta was moved from the NFC West to the NFC South. Their only previous playoff meeting was a 20-18 win for the Falcons in the 1998 divisional playoffs. Atlanta won at Minnesota the next week to make its only Super Bowl.

San Francisco's 20-17 overtime loss last year to the Giants was part of a tense day of football that began with New England's 23-20 victory over the Ravens in the AFC title game.

In that game, Billy Cundiff missed a 32-yard field goal that would have tied the game with 11 seconds left.

This season, Justin Tucker beat out Cundiff for the kicker's job. Tucker hit a 47-yarder against Denver on Saturday to lift the Ravens to a 38-35 win in double overtime, extending Ray Lewis' career for at least one more week and putting the 17-year veteran one win away from his second Super Bowl.

"We fought hard to get back to this point and we're definitely proud of being here," Ravens quarterback Joe Flacco said. "We feel like it's going to take a lot for somebody to come and kick us off that field come the AFC championship game."

Lewis and the Ravens will have to stop the NFL's most potent offense. The Patriots put up 457 yards in a 41-28 victory over Houston, which left them one win away from their sixth Super Bowl in the 2000s.

"I think the two best teams are in the final," Patriots quarterback Tom Brady said. "Baltimore certainly deserve to be here and so do we."

The Patriots were made early 9½-point favorites against the Ravens.

These teams met in the regular season and that game was also decided by a kick — Tucker's 27-yard field goal that sneaked through the right upright for a 31-30 victory. Or did it?

While the Ravens were celebrating, Pats coach Bill Belichick ran to midfield and grabbed a replacement official's arm as he tried to exit the field. The NFL fined Belichick $50,000 for the gesture.

New England is the even-money favorite in Vegas to win the Super Bowl. San Francisco is next at 2-1, followed by Atlanta (5-1) and Baltimore (8-1).

Among the possible Super Bowl story lines:

—The Harbaugh Bowl. Jim Harbaugh coaches the 49ers and John Harbaugh coaches the Ravens.

—A rematch of San Francisco's 41-34 win at New England on Dec. 16 — one of the most entertaining games of the regular season.

___

Online: http://pro32.ap.org/poll and http://twitter.com/AP_NFL

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Well: Calling All Cauliflower

At my house we eat cauliflower like popcorn. Using a simple recipe from Alice Waters, we slice it thin, toss in olive oil and salt, and roast. One head of cauliflower is never enough.

This week in Recipes for Health, Martha Rose Shulman takes us on a trip to Sicily, where cauliflower is a favorite food. She writes:

Every once in a while I revisit the cuisine of a particular part of the world (usually it is located somewhere in the Mediterranean). This week I landed in Sicily. I was nosing around my cookbooks for some cauliflower recipes and opened my friend and colleague Clifford A. Wright’s very first cookbook, “Cucina Paradiso: The Heavenly Food of Sicily.” The cuisine of this island is unique, with many Arab influences – lots of sweet spices, sweet and savory combinations, saffron, almonds and other nuts. Sicilians even have a signature couscous dish, a fish couscous they call Cuscusù.

Cauliflower is a favorite vegetable there, though the variety used most often is the light green cauliflower that we can find in some farmers’ markets in the United States. I adapted a couple of Mr. Wright’s pasta recipes, changing them mainly by reducing the amount of olive oil and anchovies enough to reduce the sodium and caloric values significantly without sacrificing the flavor and character of the dishes.

I didn’t just look to Sicily for recipes for this nutrient-rich cruciferous vegetable, but I didn’t stray very far. One recipe comes from Italy’s mainland, and another, a baked cauliflower frittata, is from its close neighbor Tunisia, fewer than 100 miles away across the Strait of Sicily.

Here are five new ways to cook with cauliflower.

Sicilian Pasta With Cauliflower: Raisins or currants and saffron introduce a sweet element into the savory and salty mix.

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Baked Ziti With Cauliflower: A delicious baked macaroni dish that has a lot more going for it nutritionally than mac and cheese.

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Cauliflower and Tuna Salad: Tuna adds a new element to a classic Italian antipasto of cauliflower and capers dressed with vinegar and olive oil.

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Tunisian Style Baked Cauliflower Frittata: A lighter and simpler version of an authentic Tunisian frittata.

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Sicilian Cauliflower and Black Olive Gratin: A simple gratin that is traditionally made with green cauliflower, but is equally delicious with the easier-to-obtain white variety.

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Aaron Swartz, a Data Crusader and Now, a Cause

Michael Francis McElroy/The New York Times

Aaron Swartz in 2009. One person remembered him as a “a complicated prodigy.”

At an afternoon vigil at the Massachusetts Institute of Technology on Sunday, Aaron Swartz, the 26-year-old technology wunderkind who killed himself on Friday, was remembered as a great programmer and a provocative thinker by a handful of students who attended.

And he was recalled as something else, a hero of the free culture movement — a coalition as varied as Wikipedia contributors, Flickr photographers and online educators, and prominent figures like Julian Assange, the WikiLeaks founder, and online vigilantes like Anonymous. They share a belief in using the Internet to provide easy, open access to the world’s knowledge.

“He’s something to aspire toward,” said Benjamin Hitov, a 23-year-old Web programmer from Cambridge, Mass., who said he had cried when he learned the news about Mr. Swartz. “I think all of us would like to be a bit more like him. Most of us aren’t quite as idealistic as he was. But we still definitely respect that.”

The United States government has a very different view of Mr. Swartz. In 2011, he was arrested and accused of using M.I.T.’s computers to gain illegal access to millions of scholarly papers kept by Jstor, a subscription-only service for distributing scientific and literary journals.

At his trial, which was to begin in April, he faced the possibility of millions of dollars in fines and up to 35 years in prison, punishments that friends and family say haunted him for two years and led to his suicide.

Mr. Swartz was a flash point in the debate over whether information should be made widely available. On one side were activists like Mr. Swartz and advocacy groups like the Electronic Frontier Foundation and Students for Free Culture. On the other were governments and corporations that argued that some information must be kept private for security or commercial reasons.

After his death, Mr. Swartz has come to symbolize a different debate over how aggressively governments should pursue criminal cases against people like Mr. Swartz who believe in “freeing” information.

In a statement, his family said in part: “Aaron’s death is not simply a personal tragedy. It is the product of a criminal justice system rife with intimidation and prosecutorial overreach. Decisions made by officials in the Massachusetts U.S. attorney’s office and at M.I.T. contributed to his death.”

On Sunday evening, M.I.T.’s president, L. Rafael Reif, said he had appointed a prominent professor, Hal Abelson, to “lead a thorough analysis of M.I.T.’s involvement from the time that we first perceived unusual activity on our network in fall 2010 up to the present.” He promised to disclose the report, adding, “It pains me to think that M.I.T. played any role in a series of events that have ended in tragedy.”

M.I.T.’s Web site was inaccessible at times on Sunday. Officials there did not provide a cause, but hackers claimed responsibility.

While Mr. Swartz viewed his making copies of academic papers as an unadulterated good, spreading knowledge, the prosecutor compared Mr. Swartz’s actions to using a crowbar to break in and steal someone’s money under the mattress. On Sunday, she declined to comment on Mr. Swartz’s death out of respect for his family’s privacy.

The question of how to treat online crimes is still a vexing one, many years into the existence of the Internet.

Prosecutors have great discretion on what to charge under the Computer Fraud and Abuse Act, the law cited in Mr. Swartz’s case, and how to value the loss. “The question in any given case is whether the prosecutor asked for too much, and properly balanced the harm caused in a particular case with the defendant’s true culpability,” said Marc Zwillinger, a former federal cybercrimes prosecutor.

The belief that information is power and should be shared freely — which Mr. Swartz described in a treatise in 2008 — is under considerable legal assault. The immediate reaction among those sympathetic to Mr. Swartz has been anger and a vow to soldier on. Young people interviewed on Sunday spoke of the government’s power to intimidate.

Jess Bidgood and Ravi Somaiya contributed reporting.

This article has been revised to reflect the following correction:

Correction: January 14, 2013

An earlier version of this article misstated Aaron Swartz’s academic role at the time of the events at M.I.T. that led to his indictment. He was a fellow at the Edmond J. Safra Center for Ethics at Harvard; he was not a Harvard student.

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Thousands of Russians Rally Against Adoption Ban

MOSCOW – Thousands of Russians marched on Sunday in condemnation of the Russian Parliament’s move to ban adoption of Russian children by American families, an event dubbed a “March Against Scoundrels,” where participants chanted, “Take your hands off children,” and carried posters showing the faces of lawmakers stamped with the word “Shame.”

Marchers flooded tree-lined boulevards for many blocks on a bitterly cold day. The police estimated the turnout for the march, which was sanctioned by city authorities, at 9,500; a group of activists who made a count told Interfax that there were about 24,000 participants.

The sight gags and clever slogans of last year’s anti-government rallies were gone Sunday, and many participants had emotional answers for why they came to march. Many questioned the moral principles of a ban on adoptions by Americans in a country with so many children in foster care or orphanages.

“Even I can’t afford to adopt, and I’m supposedly middle class,” Yekaterina Komissarova, 31, said, adding that perhaps the issue angered her so deeply because she was the mother of two children.

Another marcher, Tamara Nikolayeva, 62, raised her voice to a near-shout as she accused Russian leaders of using orphans as pawns.

“They have decided to settle a score by using children, and it’s shameful,” Ms. Nikolayeva said, as her friends gathered around, nodding their encouragement. “O.K., maybe at some point, it will be better not to give our children away; we should take care of them ourselves. But first you have to make life better for them here. Give them a chance to study. Give them a chance to get medical treatment.”

The adoption ban has underlined a growing division in Russian society, as the government has embraced conservative rhetoric tailored to voters in the heartland, and turned away from prosperous city-dwellers who have mobilized over the Internet. State-controlled television has regaled Russians with reports of American parents who abuse or neglect Russian children, and a top official derided the marchers as “child-sellers.”

“I am especially surprised to see people gather at such a large action in support of American business — because for them, our children, Russian children, are factually, let’s put it this way, an object of trade,” said Yekaterina Lakhova, the United Russia lawmaker who sponsored the ban, in an interview with Kommersant FM radio station shortly after Sunday’s march began.

“Economically developed countries – and we do not consider ourselves a third-world country, we are in the top 20 – do not give up their children to foreign adoption as much as we do,” she said. “Excuse me, but in the past years, we have given the United States a small city with a population of up to 100,000, that is how many children we have given up to foreign adoptions.”

President Vladimir V. Putin approved the adoption ban in late December, as part of a broader law retaliating against the United States for the so-called Magnitsky Act, an effort to punish Russian officials accused of human rights violations.

Russian leaders have complained bitterly for years about light sentences handed down in cases where American adoptive parents abused or neglected children adopted from Russia, and named the ban after Dmitri Yakovlev, a toddler who died of heatstroke in Virginia in 2008 after his adoptive father left him in a parked car for nine hours.

But the decision has proven divisive in Russia, even within government circles. More than 650,000 children live in foster care or orphanages in Russia, of whom about 120,000 are eligible for adoption. Many children in orphanages are sick or disabled, and most have little hope of finding permanent homes.

“We hope that these people, who came out to express their opinion, are aware of the plans of our nation’s leaders to bring order to the adoption process, and the implementation of a range of measures aimed to improve the lives of orphans,” Dmitri S. Peskov, the Kremlin press secretary, said.

The protesters on Sunday, however, were not likely to be convinced. One woman carried a sign that read, “Stop the repressions, you’re making revolutionaries out of us.” Many said they support the Magnitsky Act, which was passed by the American Congress late last year, as a way to hold Russian officials accountable for crimes that would otherwise never be punished.

“I truly think they have lost touch with society, and they use these laws to divert society’s anger toward ‘our enemies,’ the Americans,” said Boris Komberg, a physicist who was distributing a poem he had written about the adoption issue.

Yelena Rostova, 61, said anger over the ban had crystallized in the two weeks that followed its passage and caught the authorities by surprised.

“They expected that, as usual, we would swallow it, keep quiet,” Ms. Rostova said. “We have had two weeks to think about this law, and not everyone understood right away, but as time passed, people realized what it means to leave invalids, sick children, in Russia, where there is no help. Everyone knows what kind of medicine we have here.”

Because of the long winter holidays, there is little fresh public opinion data, but a survey released in December by the Public Opinion Foundation showed that 56 percent of Russians approved of banning adoptions by Americans.

Leonid Perlov, 58, a geography professor, cast an appraising eye back at the long line of marchers that filled the boulevard behind him. He then turned back, and said it would be foolish to expect political change any time soon.

“This is not the country,” he said. “This is Moscow. Believe me, there is a very big difference.”

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Why This Outdated Dating Manual Did Not Need a Social-Media Update

The Rules, a dating instruction manual of yore by two ladies named Ellen Fein and Sherrie Schneider (they know what they’re talking about ’cause they’re married!), should, by now, have gone the way of the cave drawing or the horse and buggy, as a relic of times past. It was initially published in 1995, nearly 20 years ago, and we don’t even want to calculate what that means in dog years. But alas, it’s still hanging around, lurking in the bookshelves of various bricks and mortar stores where such things are sold; lingering on Amazon.com and giving us coquettish looks; promising such things as actual, official answers in the ongoing struggle to win a man and make him put a ring on it (I’m paraphrasing, of course).

RELATED: Actual Wall Streeters Respond to Matchmaker’s Tips for Dating Them

Far from aging gracefully and going away, it’s been updated to bring it up to speed with the newfangled ways in which we do things, you know, on the Facebook and World Wide Web and whatnot. Of course, business-wise, this makes sense. It’s a best-seller! In fact, there’s a whole franchise of Rules books, described by Elle as “one of the best self-help books of all time.” So why wouldn’t Fein and Schneider and their publisher hope to make some more money with a new installment of the book that promises answers to pressing social media-dating questions like these: “How long should I wait to respond to his text message? Can I friend him on Facebook? Why did he ask for my number but never call me?” 

RELATED: Andrea Peyser Does Not Approve of This ‘Online Dating’

Well, they would. Grand Central Publishing released the book, Not Your Mother’s Rules, on January 8, and it’s ranked number 4 in dating books on Amazon. One would presume from the title and the pitch that the ladies behind it hope that the younger generations will lap this stuff up, just like their moms did. 

RELATED: Commuting to the Suburbs of Love

Of course, it’s a self-help book, so I am predisposed to dislike it. Self-help books, especially those about dating, often fall into a category that could be better described as, well, undermining. The problems with such books for me are multifold. One, they posit that human relationships can be commoditized; that there is one path that works for all in terms of getting what you want. (They also presume, in a stereotypical manner, that what we all want is the same, and, I think, infer there’s some ongoing battle between men, who want one thing, and women, who want the opposite.) I don’t think those messages are true, and I don’t think they’re particularly healthy or helpful, either.

RELATED: The Trials of Being a Married Olympian

Further, self-help books are published to make money. Those that say they’ll teach a reader how to get married or get the relationship they want do so by preying on the bewilderment, confusion, insecurity, and desires of women (and sometimes men, too). Sure, dating is hard. Sure, it’s difficult to find “the right person.” But the process should also to be fun, experiential, silly, weird, unique, and something we learn from. Figuring out what you want for yourself by doing it, that’s a great thing. Making dating about adhering to some code that a couple of people came up with and want to sell you so they can make money, well, that’s not so great. Women and men may read this stuff because they think it can’t hurt. Sometimes it feels good to believe that there are rules that can be followed to get what we want; it means we need only have the dedication and commitment to follow those rules, which is way easier than, for instance, thinking for ourselves deeply and making our own decisions, and having courage and believing in ourselves. 

RELATED: Old People Are Getting Better at Dating

Some of the advice in this book may not be categorically awful. Simplified to “don’t act like an obsessive”; “pause before you rush to do something you regret”; and “take care of yourself!” some instructions could actually be quite handy as a common-sense reminder. But categorizing it as stuff women need to follow to snag a man makes it highly problematic, even if the occasional tip is not so bad. And stuff like this, “New chapters include rules for text flirting: women under 30 wait 30 minutes to respond to a man’s text; older women should wait 4 hours,” as Pat Kiernan wrote today on his blog, is particularly disheartening, and inherently sort of woman-hating. Control your texting, The Rules ladies say. “Women shouldn’t take the first step to initiate any relationship — and that includes online dating,” they told the New York Daily News. Once you have a guy, ignore him, “at least for a little while.” And don’t sext until you’re married. That might save us from a few political scandals. But is this the kind of advice women need, in this day and age? 

If there was to be an excellent dating self-help book for the year 2013, I’d hope it would tell people to trust themselves. To behave as they see fit, according to the situation they’re in, regardless of age, because they are smart, lovely people who deserve the good things they put out into the world, and even if they make mistakes, they’ll find their way and do the right thing. That self-help book would tell women to stop reading dating self-help books, and instead to behave as though they knew they were wise enough to decide for themselves what they should do, to interpret the signs and make the right moves, or make the wrong ones and deal with that, too, instead of adhering to some rules that aren’t really the way we are at all. It would most of all tell everyone to be themselves, and stop pretending to be something else. Because The Rules, and those who follow them, create some weird perceptions among men and women. Suddenly anyone who does text someone right back is perceived somehow as needy or “too easy to get.” That’s especially odd given that a four-hour delay in a response, when you could respond quite easily, is actually rather rude. Would that we could rid the world of such descriptions as “hard to get” altogether, because more important than playing games or appearing a certain way (difficult to get?) is finding someone you care about and behaving a way that shows that you do. Why do we persist, instead, in making everything so convoluted and difficult?

We can only hope, I suppose, that as time progresses these tips will become as ancient and quaint-sounding as, for example, the instructions in Miss Leslie’s Behavior Book, published in the 1800s. Until then, a word of advice. Follow your instincts; if it feels right, it probably is; don’t believe everything you read in dating books, and maybe, do yourself a favor: Don’t read dating advice books at all. But DO read Miss Leslie’s, for snippets such as this: 

Now, that’s helpful advice. 

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Ravens shock Broncos; 49ers rout Packers

The 49ers and Ravens are getting another shot at making the Super Bowl.

Losers in tight conference championship games a year ago, they are returning to the final step before the big game in the Big Easy after wins Saturday.

Baltimore took the long, frigid route, rallying at Denver for a 38-35 victory in an AFC divisional playoff. The Ravens will go to either New England, where they lost 23-20 in the conference championship match last January, or Houston. The Patriots and Texans face off Sunday in Foxborough, Mass.

San Francisco took the NFC game at night 45-31 over Green Bay behind the running and passing of quarterback Colin Kaepernick. That gave both coaching Harbaughs victories Saturday: Jim with the 49ers, John with the Ravens.

San Francisco fell in overtime to the New York Giants for the NFC title last year. The Niners will either visit Atlanta or host Seattle in next weekend's championship matchup.

The wild-card Seahawks are at the Falcons in Sunday's early game.

Second-year QB Kaepernick made Jim Harbaugh's decision to stick with him over incumbent Alex Smith during the season look brilliant. He set a playoff mark for the position by rushing for 183 yards, including a 56-yard TD, and threw for 263 yards. Kaepernick hit Michael Crabtree for two scores and Frank Gore rushed for 119 yards.

The AFC West champion Niners (12-4-1) gained 579 yards.

"It feels like we're in the same place," Crabtree said. "Winning that game last year, we're in the same place. It's just what we do the next game. It's all about the next game."

The NFC North-winning Packers (12-6) beat Minnesota in the wild-card round last weekend, but their defense was overmatched at San Francisco.

Aaron Rodgers finished 26 for 39 for 257 with two TDs and an interception.

Ravens 38, Broncos 35, 2 OT

Rookie Justin Tucker's 47-yard field goal 1:42 into the second overtime of the longest playoff game in 26 years advanced the Ravens and kept star linebacker Ray Lewis' career going at least another week.

Earlier this season, the AFC North champ Ravens (12-6) beat the Patriots 31-30 in Baltimore. They lost 43-13 at Houston.

Joe Flacco's 70-yard heave to Jacoby Jones with 31 seconds remaining forced the overtime. Flacco is the only quarterback to win playoff games in each of his first five seasons, and he heads to his third AFC championship match. He also lost to Pittsburgh in the 2008 title game.

"We fought hard to get back to this point and we're definitely proud of being here." Flacco said. "We feel like it's going to take a lot for somebody to come and kick us off that field come the AFC championship game."

Lewis announced before they beat Indianapolis in the wild-card round that this was the last of his 17 pro seasons. It's still going.

"When you look back at it and let the emotions calm down, it will probably be one of the greatest victories in Ravens history," Lewis said. "It's partly because of the way everything was stacked against us coming in."

Peyton Manning lost in his first postseason appearance with the AFC West-winning Broncos (13-4), who had won their last 11 games to earn home-field advantage in the playoffs. They wasted it by giving up long plays, negating a record-setting performance by kick returner Trindon Holliday.

Holliday ran back the second-half kickoff 104 yards for a TD. He went 90 yards with a first-quarter punt return to become the first player to score on one of each in a playoff game.

"He's one of the greatest quarterbacks of all time and for us to come in here and confuse him the way we did, and make the plays we did?" Lewis said. "We gave up two big special teams touchdowns, but the bottom line is, but we kept fighting."

Seahawks (12-5) at Falcons (13-3)

Oddly, there might be more doubts floating around the home team with the spiffy record than the visitors.

While Seattle has won six in a row, erased its reputation as a road flop with three straight away victories — including last week at Washington — and has the league's stingiest defense.

It's NFC South champ Atlanta, 0-3 in the postseason under coach Mike Smith and with Matt Ryan at quarterback, that probably faces more pressure.

"We've been disappointed a few times," said center Todd McClure, a Falcon for 13 years. "I think we've got guys in this locker room who are hungry and ready to get over that hump."

One of them is Tony Gonzalez, the career leader in nearly all receiving categories among tight ends. In 16 pro seasons, Gonzalez never has won a playoff game. And he's said this very likely is his final year in the NFL.

"I'm not going to lie to you," he said. "I really, really, really want to win this game."

To get it, Gonzalez, Ryan and star receivers Julio Jones and Roddy White must contend with the league's most physical defense, a unit that completely shut down the Redskins for three quarters in the 24-14 wild-card win.

"I expect our guys to try to play like they always play," Seattle coach Pete Carroll said. "They don't need to change anything because we're not doing anything different, we're going to try and hang with them, and we'll find out what happens."

Texans (13-4) at Patriots (12-4)

Houston's reward for its wild-card win over Cincinnati is a return to trip to Foxborough, where the Texans' late-season spiral began. Houston was in position for home-field advantage in the AFC before being routed 42-14 by the Patriots, then losing twice more in the final three games.

This is only the fourth postseason game in the Texans' 11-season NFL history. The Patriots began winning Super Bowls with Tom Brady before the Texans were born.

AFC South champion Houston must bring the fierce pass rush it often has shown with end J.J. Watt, who led the NFL with 20 1-2 sacks.

"Biggest goal of them all, Super Bowl, and this is a big step for us," Watt said, "and we're really excited about the challenge."

That challenge comes against the NFL's most prolific offense. The Texans and Patriots allowed the same number of points, 331, but AFC East winner New England led the NFL in scoring with 557 points, 34.8 per game.

Brady would surpass Joe Montana for most postseason victories by a quarterback by beating Houston. Brady is 16-6, although he began 10-0.

He isn't looking for a repeat of the Dec. 10 romp.

"Giving us an opportunity to have this game at home, I think that's the important thing about last game," Brady said. "Other than that, this is going to be a whole different game full of our own execution, our ability to try to beat a very good football team that's played well all year."

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City Room: Cuomo Declares Public Health Emergency Over Flu Outbreak

With the nation in the grip of a severe influenza outbreak that has seen deaths reach epidemic levels, New York State declared a public health emergency on Saturday, making access to vaccines more easily available.

There have been nearly 20,000 cases of flu reported across the state so far this season, officials said. Last season, 4,400 positive laboratory tests were reported.

“We are experiencing the worst flu season since at least 2009, and influenza activity in New York State is widespread, with cases reported in all 57 counties and all five boroughs of New York City,” Gov. Andrew M. Cuomo said in a statement.

Under the order, pharmacists will be allowed to administer flu vaccinations to patients between 6 months and 18 years old, temporarily suspending a state law that prohibits pharmacists from administering immunizations to children.

While children and older people tend to be the most likely to become seriously ill from the flu, Mr. Cuomo urged all New Yorkers to get vaccinated.

On Friday, the Centers for Disease Control and Prevention in Atlanta said that deaths from the flu had reached epidemic levels, with at least 20 children having died nationwide. Officials cautioned that deaths from pneumonia and the flu typically reach epidemic levels for a week or two every year. The severity of the outbreak will be determined by how long the death toll remains high or if it climbs higher.

There was some evidence that caseloads may be peaking, federal officials said on Friday.

In New York City, public health officials announced on Thursday that flu-related illnesses had reached epidemic levels, and they joined the chorus of authorities urging people to get vaccinated.

“It’s a bad year,” the city’s health commissioner, Dr. Thomas A. Farley, told reporters on Thursday. “We’ve got lots of flu, it’s mainly type AH3N2, which tends to be a little more severe. So we’re seeing plenty of cases of flu and plenty of people sick with flu. Our message for any people who are listening to this is it’s still not too late to get your flu shot.”

There has been a spike in the number of people going to emergency rooms over the past two weeks with flulike symptoms – including fever, fatigue and coughing – Dr. Farley said.

Mayor Michael R. Bloomberg and Mr. Cuomo made a public display of getting shots this past week.

In a briefing with reporters on Friday, officials from the C.D.C. said that this year’s vaccine was effective in 62 percent of cases.

As officials have stepped up their efforts encouraging vaccinations, there have been scattered reports of shortages. But officials said plenty of the vaccine was available.

According to the C.D.C., makers of the flu vaccine produced about 135 million doses for this year. As of early this month, 128 million doses had been distributed. While that would not be enough for every American, only 37 percent of the population get a flu shot each year.

Federal health officials said they would be happy if that number rose to 50 percent, which would mean that there would be more than enough vaccine for anyone who wanted to be immunized.

Two other diseases – norovirus and whooping cough – are also widespread this winter and are contributing to the number of people getting sick.

The flu can resemble a cold, though the symptoms come on more rapidly and are more severe.

A version of this article appeared in print on 01/13/2013, on page A21 of the NewYork edition with the headline: New York Declares Health Emergency.

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